• sculd@beehaw.org
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    1 year ago

    LOL They knew the problem existed for a long time and decided to do nothing because more reviews = more sales

    Only when people started discovering the issues then they pretend they are doing things

    • Scrubbles@poptalk.scrubbles.tech
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      1 year ago

      You mean that’s only more money in the short term?! And over long term it has eroded trust in their platform and made people wary of it?! Execs are shocked.

    • thingsiplay@kbin.social
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      1 year ago

      Fake reviews with false information or recommendation could lead to a lot of wasted money and disappointed people. Even refunding in mass. And probably avoiding to buy from Amazon. Well it’s a bit dramatic, but I don’t see a positive effect for Amazon with many fake reviews in place. I’m sure Amazon want them removed, but it is hard to do this automatically for millions of products and reviews. It’s hard to find out automatically which one is real and which one is false. They don’t want delete legit reviews either.

    • rbn@feddit.ch
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      1 year ago

      Not sure about that. Sure, you might drive up your short term sales if consumers think they’re getting a great 5* product at a bargain. But in the long run, your customers will be disappointed by the quality and turn away from the platform. I hear more and more complaints about fake products being delivered, service degrading and real brands being drowned in the search results with Wish/Temu-like rubbish on Amazon.

      I am still a regular customers at Amazon and I even still pay for the Prime membership but my shopping behavior has changed a lot over the years. Instead of buying expensive stuff like TVs, notebooks, sport equipment etc. I nowadays mostly buy cheap stuff due to the “free” shipping. Super glue, adapters, a cable here and there, little kitchen supplies etc.

      I don’t trust Amazon anymore for bigger things which from they’d profit the most.

      Also Prime memberships are questioned more and more across my friends and family. And I think fake ratings are one important aspect for that. Among others like treating their employees like shit, having a horrible person as CEO, etc.

      • Leafeytea@beehaw.org
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        1 year ago

        Some time ago, I basically relegated Amazon to nothing but a search engine.

        Let’s say I want to buy a certain item; I do a general search online for what I want; inevitably the first 5-10 search results are a listing on Amazon. I go ahead and read reviews. I notice specs and branding info. That’s it.

        From there, if the store isn’t near me physically (so I just go in person), I just go to the actual brand vendor and purchase directly from them instead.

        1. Prices are literally either the same or cheaper direct from the brand.
        2. the product is the real thing.
        3. returns if needed, and customer service is always easier/better.
        4. Amazon does not get my money… (actually maybe this should be number one)

        May seem convoluted but I have been burned so many times with fake items, with used items when they were supposed to be new, with no real savings, constant shipping problems, etc. that Amazon as a vendor has become basically nothing but junk to me, compared to how they operated even 10 years ago.

        Meantime, I spend some of my happy time back in brick and mortar bookstores, record shops, etc. and enjoy getting undamaged items to my heart’s desire. 😊

        • rbn@feddit.ch
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          1 year ago

          Yeah but with much slower shipping and I wouldn’t expect working conditions in China to be any better than in US / EU amazon logistic centers.

  • 𝒎𝒂𝒏𝒊𝒆𝒍@lemmy.ml
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    1 year ago

    But it’s not a problem for the platform, it’s a problem for the buyer, same with YouTube dislikes, it’s wise for their business model, I really doubt a fake review is bad for Amazon

      • loki@lemmy.ml
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        1 year ago

        People still fall for obvious online scams, crypto bots and email phishing, and you think there aren’t enough people won’t fall for fake reviews? Amazon has great damage control, they’ll most likely offer mad users deals they can’t refuse to prevent them from writing a bad review. I’ve been offered same product or a close enough product for free when I complained to Amazon support.

        Amazon isn’t some startup that few bad news can take down anymore. They’ll say they investigated themselves, make a pr statement that they banned thousands of fake accounts and people will eat it up. It can keep expanding in new markets and keep the bad reviews rolling in while some mad customers scream into the void.