Some of the most used platforms for travel and online shopping said Tuesday they’re going to team up to battle fake reviews. Amazon, reviews site Glassdoor and Trustpilot as well as travel companies Expedia Group, Booking.com and Tripadvisor announced they're launching a group called the “Coalition for Trusted Reviews."
Not sure about that. Sure, you might drive up your short term sales if consumers think they’re getting a great 5* product at a bargain. But in the long run, your customers will be disappointed by the quality and turn away from the platform. I hear more and more complaints about fake products being delivered, service degrading and real brands being drowned in the search results with Wish/Temu-like rubbish on Amazon.
I am still a regular customers at Amazon and I even still pay for the Prime membership but my shopping behavior has changed a lot over the years. Instead of buying expensive stuff like TVs, notebooks, sport equipment etc. I nowadays mostly buy cheap stuff due to the “free” shipping. Super glue, adapters, a cable here and there, little kitchen supplies etc.
I don’t trust Amazon anymore for bigger things which from they’d profit the most.
Also Prime memberships are questioned more and more across my friends and family. And I think fake ratings are one important aspect for that. Among others like treating their employees like shit, having a horrible person as CEO, etc.
Some time ago, I basically relegated Amazon to nothing but a search engine.
Let’s say I want to buy a certain item; I do a general search online for what I want; inevitably the first 5-10 search results are a listing on Amazon. I go ahead and read reviews. I notice specs and branding info. That’s it.
From there, if the store isn’t near me physically (so I just go in person), I just go to the actual brand vendor and purchase directly from them instead.
May seem convoluted but I have been burned so many times with fake items, with used items when they were supposed to be new, with no real savings, constant shipping problems, etc. that Amazon as a vendor has become basically nothing but junk to me, compared to how they operated even 10 years ago.
Meantime, I spend some of my happy time back in brick and mortar bookstores, record shops, etc. and enjoy getting undamaged items to my heart’s desire. 😊
Hell, Aliexpress sells a lot of the same crap for way less.
Yeah but with much slower shipping and I wouldn’t expect working conditions in China to be any better than in US / EU amazon logistic centers.